For organizations
Bring
PEOPLE > PERFORMANCE.™
to your sports community.
Bring meaningful Message Studio™, athlete, family and coach experiences directly to the people behind performance.
Clubs · Schools · Teams · Camps · Tournaments · Leagues · Sports Facilities · Communities
Your organization
brings the people.
CAREGD builds
the experience.
CAREGD™ creates the campaign experience, digital pathway, creative, activation structure and participation infrastructure so your organization does not have to build another program from scratch.
Low lift for your team.
High human value for your community.
Built for sports communities
THE MESSAGE STUDIO™
Different relationships.
Messages people should not have to wait to hear.
Write it. Say it. Record it.
Caring adult → Daughter
Her headspace first. Then sports.™
Leave hersomething to carry.
Parents, coaches and caring adults leave girl athletes something meaningful to remember beyond the game.
Explore Her Headspace First™
Caring adult → Son
His headspace first. Then sports.™
Leave himsomething to carry.
Parents, coaches and caring adults leave boy athletes something meaningful to remember beyond the game.
Explore His Headspace First™
Athlete → Coach
Coach, are you good?™
This time,give something back.
Athletes leave coaches messages of appreciation built around one question: “What is one thing you wish your coach knew you appreciated about them?”
Explore Coach, Are You Good?™
100 Athlete Voices™
One generation
checking on the next.
Accomplished athlete → Next generation
Professional, Olympic, Paralympic, collegiate, retired and accomplished athletes leave messages for today's student-athletes.
Explore 100 Athlete Voices™Bring it to life.
Live Message Studio™
A physical Write / Voice / Video experience inside a sports facility, tournament, camp or event.
Campaign activation
Bring Her, His, Coach or another approved Me 1st Then Sports™ cultural moment into your community.
Digital experience
Custom QR and partner pathways extend participation beyond the live activation.
Keep checking in
Continuation tools can help one meaningful moment become an ongoing behavior.
How it works
We design ittogether.
Choose the audience, experience, moment and goals.
You bringyour community.
Invite the athletes, coaches, parents or sports community you already serve.
CAREGD builds+ activates.
CAREGD provides the campaign experience, creative, digital pathways and participation infrastructure.
Keepchecking in.
Where appropriate, CAREGD helps extend the experience beyond one day through follow-up and aggregate participation insight.
Private conversations
stay private.
Where appropriate, CAREGD™ can provide aggregate participation and Human Insight™ without exposing individual messages or private disclosures.
Patterns,
not people.
Host it.
Or bring in a partner.
Experiences can be funded directly by the host organization or structured with an aligned presenting or community partner. CAREGD can help shape the activation and partnership model after the experience is selected.
Built to move
through sport.
National Daughters Day
Her Headspace First™
National Sons Day
His Headspace First™
National Coaches Day
Coach, Are You Good?™
Tournaments · Camps · Seasons
The Message Studio™ / 100 Athlete Voices™
Have a different
sports moment in mind?
CAREGD™ can shape a Message Studio™ or Check-In experience around a specific sports community, event, audience or cultural moment.
Bring it
to your people.
Start with one team, one weekend, one tournament, one coach community or one campaign moment.