About
Sports doesn't need less performance.
It needs more person.
Me 1st Then Sports™ is CAREGD's sports platform for building human connection into the environments where athletes, coaches and families already gather.
We create practical ways to check in, say what matters, recognize people and understand aggregate human signal — without turning sports into therapy.
Talk with CAREGDBehind the movement
Founder
Lisa C.
Williams
Founder · CAREGD™
Lisa C.
Williams
Founder & CEO, CAREGD™
Founder, America Checks In™
Lisa C. Williams created CAREGD™ around a simple belief: people should not have to fall apart before someone notices.
A former Division I basketball athlete, mother and community builder, she created ME 1ST THEN SPORTS™ to help make the person behind the performance harder to overlook.
People should not
have to fall apart
before someone notices.
The company
CAREGD™
CAREGD™ builds human infrastructure that helps organizations understand and respond to the people behind the work and performance before pressure becomes crisis.
ME 1ST THEN SPORTS™ brings that human infrastructure into sports.
The movement
America
checks in™
America Checks In™ is CAREGD's national invitation to make checking in part of how we live.
Check in with yourself.
Check in on three people.
Keep checking in.
ME 1ST THEN SPORTS™ brings that behavior into the sports world — athlete by athlete, family by family and organization by organization.
People > Performance.™
A CAREGD™ Sports Platform · Human Infrastructure™