Me 1st Then Sports™ presents
Her Headspace First.
Then Sports.™
Pasadena + Altadena
After the smoke,
keep checking in.
A multi-sport experience built around one principle:
The person comes
before the performance.
The property
Her Headspace First.
Then Sports.™
A Me 1st Then Sports™ experience designed to put the person before the performance.
Pasadena + Altadena
The first
flagship community
The first flagship is being developed as a multi-sport experience for middle- and high-school girls across Pasadena and Altadena.
The headlines move on.
Care should not.
After the Smoke, Keep Checking In. gives this first flagship local meaning while Her Headspace First. Then Sports.™ remains the enduring national property.
The girls
are the story.
Different sports.
Some of the same weight.
- Basketball
- Volleyball
- Track & Field
- Soccer
- Softball
- Flag Football
Planned sports include the above. Final participation is subject to team and partner confirmation.
01
She hears from women
who have been there.
Professional and elite women athletes join girls for an intimate conversation about the parts of sport that do not always show up on the scoreboard.
What did sports ask of you that people couldn't always see?
What do you wish somebody had told you at her age?
02
She checks in
with herself.
A private CAREGD™ Check-In gives girls a moment to pause and notice what they are carrying.
Patterns, not people.
Where appropriate, CAREGD may provide participating partners with aggregate Human Insight™ while protecting individual privacy.
03
Her parent
checks in too.
Parents participate in a real Check-In experience designed to make better conversations easier around sports, school, pressure, identity and life beyond the game.
Before you correct her, check in.
04
She receives
a message she can keep.
Through The Message Studio™, parents and caring adults can write, record or video a private message she can return to long after the event.
Tell your daughter one thing you never want sports to make her forget about herself.
Explore The MESSAGE STUDIO™
Help bring the flagship
to Pasadena + Altadena.
We are building the first Her Headspace First. Then Sports.™ flagship with a small group of partners who believe girls should be supported as people — not only measured as athletes.
01
Founding Community Partner
A lead partner helping make the flagship possible.
02
Access + Experience Partner
Helps girls and families participate and supports the live experience.
03
Storytelling + Community Partner
Helps connect the experience to the community and extend its story responsibly.
Partner support helps make participation, production, athlete engagement, family experiences and responsible storytelling possible.
Powered by the same behavior behind
America Checks In™
Start with yourself. Check on three. Keep checking in.
Me 1st Then Sports™
A CAREGD™ Sports Initiative built around one belief:
People > Performance.™
CAREGD™
Human Infrastructure™ for the AI Era.
A CAREGD™ Sports Initiative.